As beautiful as a burning slaughterhouse
Companies should play an increasingly important role in supporting the nonprofit sector, creating synergies capable of generating a positive, tangible impact for the common good. It is precisely from this strong belief that the Bella come un Mattatoio in Fiamme label was born 🔥 a vegan wine produced ethically, responsibly, and sustainably, with respect for animals, people, and the environment.
The Project
Beautiful (like a slaughterhouse on fire :) is the wine dedicated to Capra Libera Tutti sanctuary, a place where dignity is restored and the life of every animal is protected, a dimension of peace, freedom and friendship between living beings, the home of hundreds of animals saved from exploitation.
The goal is as simple as it is revolutionary: to make every toast a step toward a world free from all forms of suffering and injustice.
A new approach to ethical collaboration
The project was born from the desire to support those who fight every day for a kinder world. The bottles of Bella will be delivered to Capra Libera Tutti Sanctuary on consignment, with no down payment required. Only after the sale, the shelter will return 50% of the revenues to InVinoVegan, keeping the other half to fund its own activities and continue to offer a safe haven to the rescued animals.
Each bottle becomes much more than just wine: it is a spark of hope, an act of love, a symbol of concrete solidarity. A new ethical approach that eliminates risks for the shelter and transforms every purchase into a gesture that makes a difference. Because every glass poured tells a story of salvation and rebirth.
The official presentation at Roma Vegan City
The official launch of Bella Come un Mattatoio in Fiamme could only take place during Roma Vegan City , which will be held at the former slaughterhouse in Testaccio, from 2 to 4 May.
At the InVinoVegan booth, it will be possible to taste a glass for free, while the bottles will be available for purchase at the stall of Capra Libera Tutti .
We are waiting for you in Rome to toast to life in all its different forms, together with Massimo, Simone and the whole fantastic Dream Team of the Sanctuary 😍
Drinking well to do good is possible
Bella is not simply a wine, but a universal embrace, a toast to life in all its wonderful nuances, without any distinction between species. Each glass is a tale of profound love, authentic passion, and tireless commitment to a more just, more ethical, and brighter tomorrow, where humans and animals can live in peace and serenity.
Drinking well and doing good isn't just possible, it's a choice. A choice that changes the world, one glass at a time 💚🍷🌱
And now let's go and discover Bella like a slaughterhouse in flames!
